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August 26 >September 2 | 4 pm > 8.30 pm
Dayhim House of Culture, Tehran Province, Tehran, District 1, Shariati St, No. 1736, Iran


This video and digital art exhibition is built on the basis of dialogue, dialogue between the works and the public and also dialogue between the works themselves. Each work of art is like a door that opens in a wall, like a window that opens on an unsuspected world. The video installations have been chosen for their power to reveal imaginary or real but invisible worlds, to allow us to project ourselves into the future or to make us aware of current events, natural or cultural, to make us feel emotions when we are faced with images in which each of us can recognise ourselves in what is universal about humans. These works of art are gathered under the title Kaleidoscopic view, because as children, we have (almost) all had fun observing a distorted world through this curious instrument. It is up to each of us to experience all sorts of feelings, to accept singular points of view and to build these links that connect all the artistic proposals and describe our world.

Gabriel Soucheyre / VIDEOFORMES


The specified #IROMEDIA platform was provided for the purpose of systematized introduction and interaction of the Iranian new media artists at the high level of the global contemporary arts. This opportunity makes contribution to identification, analysis, collection, and protection of the Iranian artists’ productions on the basis of a local discourse with respect to the present new media events/movements in world.

Since 2016, The Executive Group of #IROMEDIA has been collecting an archive of the Iranian artists’ projects with an #INTER-ACT approach in and out of Iran under the supervision of #SAFPEM Institute.

These projects could register more than 700 works of the Iranian artists in their group and most of these works are introduced in a national/international process and have notable prizes. During preparation of this archive that has been still continuing, different artistic approaches are freely taken into consideration and are supported for reviewing, studyig and comparing with global cases on a balance of probabilities.

#IROMEDIA believes that the main quiddity of the Iranian new media works, like other cases of this trend in world, was and is an intertwined collection of two general dimensions of influenced (or imitated) and local approaches. Indeed, the technologic and inherent dimension of theoretical historical principles relating to this media/trend makes contribution to recognition of two general approaches on the path to the collection of works.

Since 2020, due to more enormous mass of communications and larger pieces of platform works and their recognition by other specified international work groups, the possibility for performance of integrated macro projects was provided for this platform. The purpose for holding these events was providing proper conditions for interaction of Iranian artists community with specified groups as regards modern media and integrated presence of their works in international events. Accordingly, the platform’s executive group decided to hold annual events called #IROMEDIA.

The annual #IROMEDIA event was defined as a shared exhibition between Iran (as the main country) and a guest country and attempted to directly offer at least some parts of crucial productions to the Iranian art audience.
The first annual Iromedia is a special exhibition of video art and installation art in participation with France and the #VIDEOFORMES international digital arts festival in Clermont-Ferrand as the guest of the first annual event.
In this event, 9 works of this festival’s selected works will be shown. All of these works will be represented with directorship of Gabriel Soucheyre, Director and Founder of the VIDEOFORMES festival and invited curator of the exhibition.

The selected artists are as follow: Agnes Guillaume, Franseca Fini, Isabelle Arvers, Regina Huebner, Christine Maigne, Golnaz Behrouznia.

In the other part of this exhibition, some video works of the Iranian artists will be represented. The purpose is creation of a visual and interactive context for the Iranian artists and audience. The group of #IROMEDIA believes that the qualitative quiddity of the Iranian new media more rapidly achieves excellence and growth due to integrated cultural interaction and relationship with the influential countries as regards this art.

The holders and supporters of the #IROMEDIA annual event in Iran are: SAFPEM_Institute, VIDEOFORMES, Dayhim Art Society, COLLECTGALLERY, Khaneh Mobile Iran, Honar.Andisheh.Novin, Shirazi_House, EXOARTLAB, Rischee 29 Art Gallery, galleria weber, FMICA Organizers, PIRARTIR24